How to Design a Website in Wordpress?

WordPress is the system that refers you use to design and manage your website (or blog). It is a very interesting online tool that lets you easily build a professional website or blog without any technical know-how. In WordPress, all you wish to do is type in the text of your pages, and (if you enjoy) add some images. WordPress will build the pages, apply your website structure to them, and add a link to each one from the menu bar.

Choose A Theme
Your WordPress theme is the design foundation for your site. Exactly hundreds of free and premium themes are available, or you could have one custom design, although this option is significant high cost.

Whether your website is about design, travel, property, jewellery, health care, dental, or pretty much anything else, you’ll find themes tailored to your requirements. But finding the perfect theme can feel like a never-ever ending quest.
 

Create Essential Pages
When somebody stumbles on your blog, you wish them to be able to find everything they require as soon as possible. You wish to make it easier. That means having a few basic pages that will help you help them urgently.

a) Home page: The is the landing page for your site. It can be either a manual page that explains a little about you or your company, or a dynamic page that updates with each new blog posting.

b) About Page: If you’re not using the home page as a manual landing page, then the ‘About’ page is an ideal place to talk about you and your business.

c) Contact Page: Visitors to your site might wish to reach you and would expect to be able to do so with the ease of a click, which is the main purpose of the contact page.

d) Products, Services Page: Make it easy to check your offers and as simple and soon as possible for clients to find exactly what they’re looking for.

Setting Up the Website Menus
Now before we get onto setting up the menus for our static site, it’s a great way to build some of the other pages your website will include.

One more time you don’t require to add the content to the pages, but just build them makes it easier to setup the navigation menu system for your static site and get sense of how the whole thing will work.

Optimize For Search Engines
Search engine optimization (SEO) is necessary to ensuring that your copy draws as much targeted audience as possible. Some themes come with built-in SEO features, and while this is great way to use a plugin so that my settings are uniform across all of my sites, without regard of theme. The best SEO plugin available at that time is WordPress SEO by Yoast.

Author Bio: Sandeep Verma, Web Developer at Onkar Infotech Pvt Ltd in Gurgaon. He has experience in SEO, PPC, SMO, and Web Designing etc. Now He launched his own firm Creative Desk is a professional and established website designing company in delhi that uses effective tools and techniques to increase your brand image, organic & high quality web traffic. You can follow him on Google+.

What is email marketing and benefits?

Email marketing is effective use by hundreds of businesses of all sizes across the world. Those people who are unknown with this way of advertising may not quickly known why it is so popular amongst organisation in a variety of top sectors. If you use it in a proper way, and you'll make much money, but If you use it in a wrong way and you could lose your business. Overall 50% people that use the internet use and send email everyday. Email marketing can be an economic and effective way to get your company on the map.

Increase Your Marketing ROI

a) Email marketing is twenty five times more cost-effective than traditional media.
b) For only a some pennies, email can increase traffic to your storefront or Website.
c) It's seven to fourteen times less expensive to selling to an existing users than to a new one.

Email Marketing Increases Brand Awareness
With every email sent, customers are exposed to your company and your brand. Defining its strategy, creative design and targeted text of content, your company will consistently establish value. In other words, you stay in “top of mind” with them. Then, when a user requires products or services, your company stands a wonderful chance of turning those leads into customers and customers into loyal users.


Email Marketing is Cost effective
Perhaps the most appealing benefits of email marketing is the return on investment. No printing costs, no postage fees, no advertising costs. Email marketing is as inexpensive as marketing gets.

Newsletters
A business newsletter is a more effective way to update your clients about your company. It consists the sky is the limit of newsletter content. You can offer small information  about your company, discuss about upcoming events, highlight employees, or offer industry- relevant news and tips.


Spam
Spam is unsolicited email. If you wish to email your client base, you requires to receive authorization from them. In fact you may have this authorization, some people still consider any commercial email spam. If you send much emails - and "too many" times by person - you can give the client a negative view of your company.


Easy To Track
A customer can track customer via analytics, bounce messages, un-subscribers, click-throughs, etc. It is much better used to check open rates, positive or negative responses, and determinants sales with marketing.

Author Bio: Sandeep Verma, Web Developer at Onkar Infotech Pvt Ltd in Gurgaon. He has experience in SEO, PPC, SMO, and Web Designing etc. Now He launched his own firm Creative Desk is a professional and established internet marketing company in delhi that uses effective tools and techniques to increase your brand image, organic & high quality web traffic. You can follow him on Google+.

What is Facebook Re-Targeting?

If customer visits your website after clicking on a Facebook ads, they may not always complete an action such as purchases of goods or giving you their contact details. Facebook re-targeting is a great way to get reach more people and more ROI from your first-buyer web cookie data. One easiest way to remarket  to people that have already visited your website is by using your Facebook pixel, formally known as the Custom Audience pixel, to create a Custom Audience from your website. The aim of remarketing  is to place your business top of mind. The users rarely buy from you the first time they visit your Website or see any special deal. It would prefer take their time, match your price with same another industry and visit your Website a few more times before finalized that valuable sale.

Create a Facebook pixel

It is essential to identify who visited your website so that you can easily retarget Facebook users, and create a Facebook pixel on your site. So you'll use this Custom Audience pixel if you've already Install Pixel, and move lightly to step 2.

a) Choose Tools from the top menu.
b) Choose Pixels > Facebook Pixel.
c) Choose Create a Pixel.
d) Give your pixel a name. It only took one pixel per ads account, so choose a name that represents your brand.
e) Choose Create Pixel.

Create an Audience

For once your pixel has been inserted on your website, you can establish an audience based on who visited your website.

a) Go to Ads Manager.
b) Choose Tools, then click audiences.
c) Choose Create Audience.
d) Click Custom Audience.
e) Choose Website Traffic.
f) Give your Custom Audience a name, click a Website Traffic option and Choose Create Audience.

Create Advert

The only way to access your Custom Audience from your website at every minute in the Audiences tab in Ads Manager.

a) Click Create Advert next to the audience that you want to target.
b) Choose your advertising objective, such as getting more clicks to your website or conversion rate, by setting up the rest of your Ads.
c) Choose Continue. You can click to advertise your Page, brand, website, event and then select the audience, budget, images and text for your ad before placing your order.


Author Bio: Sandeep Verma, Web Developer at Onkar Infotech Pvt Ltd in Gurgaon. He has experience in SEO, PPC, SMO, and Web Designing etc. Now He launched his own firm Creative Desk is a professional and established digital marketing services in delhi that uses effective tools and techniques to increase your brand image, organic & high quality web traffic. You can follow him on Google+.

What And Why of Internet Marketing?

Internet marketing is important because it aligns with the new way customers make purchasing decisions. Internet marketing is usually used together with the traditional types of advertisments such as Radios televisions, newspapers and magazines etc. In the modern time, the Internet is a famous tool that is helping businesses to reach literally millions of new consumers. In Addition, Internet Marketing is also great deals with making and putting ads throughout the various stages of consumer engagement cycle.

Website Marketing

Website marketing is using the Internet to advertising, communicating and delivering products and services. Website marketing is a successive terms for marketing done on the Internet. A website can help your consumers find you, giving contact details and displaying your work. But the marketing potentially favorable condition in which a business that the internet presents go much wider and deeper than this. You can tell a person who visits about your product or service and promote the current offers.

Promot Your Business online
If nobody visited on your website then no use of site. Getting online has never been easy, and build a great website no longer requires great effort or knowledge. Easy steps like choosing a catchy name, boost your web page and increase traffic to your website via email marketing campaigns and including your web address in personalized marketing materials and business stationery can all help.

Email Marketing

Email marketing is a form of direct advertising that uses e-mail as a means of exchange information or fundraising messages to a group of people. Hence therefore through advertising, requests for business, or sold goods or annual fund solicitation, any email communication is considered email marketing if it helps to build consumer loyalty, trust in a product or company or brand awareness. Email marketing is a effective way for the businesses to reaching your customers and it's also a best way to guide existing customers back to your business.

Social Networking

Social networking is the method of enhancing the number of business or social relations by making connections through individuals. Social networking is an platform to build social media networks or social interaction between people who, for example share interests, activities, backgrounds, or the real-life experiences. This type of collaboration and sharing of data is often belong to as social media network. Social networking sites like Facebook, Twitter and LinkedIn are great tools to help you reach out to your target audience. In otherwords, social media is used to market goods, promote brands, connect to existing users and foster new business.

Author Bio: Sandeep Verma, Web Developer at Onkar Infotech Pvt Ltd in Gurgaon. He has experience in SEO, PPC, SMO, and Web Designing etc. Now He launched his own firm Creative Desk is a professional and established digital marketing services in delhi that uses effective tools and techniques to increase your brand image, organic & high quality web traffic. You can follow him on Google+.

Digital Marketing Services For Growth Of Your Business

We are a Digital Marketing Services Company in delhi. Our market brands on the web & make sure that you getting excitement for your money through SEO, SEM, PPC, SMO, Email Marketing, etc. We are passionate about all things digital and effective business results for you. Now-a-days the world digital is a powerful tool when it comes to marketing. It offers an unparalleled reach through a much more effective medium. Like traditional & online marketing, it seeks to boost your brand image, increase your base of customers and showcase of your material.

Content Marketing

Content Marketing purpose is to attract and retain consumers by consistently creating and curating relevant and valuable article with the intention of changing or improving consumers behavior. Successful content is communicating the correct message at the right time to your consumers.

Search Engine Optimization

SEO is the process of enhancing the organic ranking of a website with leading search results on search engines. A successful search engine optimization (SEO) campaign will have, as process of improving, carefully select, relevant, keywords which the on-page optimization will be designed to make famous for search engine algorithms.

Social Media Marketing

Social media marketing refers to the process of getting site traffic or attention through social media websites - the social media networks like Facebook, Google+, LinkedIn, Twitter, YouTube, Tumblr, and Blogs. Social networking platforms allow individuals to interact with one another and build relationships with customers. SMM essentially covers activities include social sharing of article, videos, and images for marketing purposes.

Email Marketing

Send newsletters, design fantastic email campaigns, and get in touch with your contacts and consumers. Email marketing is the extremely significant Internet Marketing tool. Any successful online promotional effort is not complete without incorporating database or bulk email marketing and newsletter services.

Display Network

The Display Network is a collecting of websites -- includes specific Google sites like Google Finance, Gmail, Blogger, and YouTube -- that show AdWords ads. Especially in order to make a decision one of the most cost effective form of advertising, display networks use the AdWords ads network, which includes all Google websites like Blogger, YouTube and Gmail etc. Its most cost effective ways ensures that you pay only if your campaign work out!


Author Bio: Sandeep Verma, Web Developer at Onkar Infotech Pvt Ltd in Gurgaon. He has experience in SEO, PPC, SMO, and Web Designing etc. Now He launched his own firm Creative Desk is a professional and established digital marketing services company in delhi that uses effective tools and techniques to increase your brand image, organic & high quality web traffic. You can follow him on Google+.

Some Important Tips of Responsive Web Design

Responsive website design is about a great deal more than simply shrinking your site down so that it fits on smaller screens. Responsive Website Design makes your web page display well on all devices (desktops, phones, and tablets). The practice consists of a mixed of flexible grids and web layouts, images and an intelligent use of CSS media queries.

There are three key technical features are the heart of responsive website design:

a) Media queries and media query listeners.
b) A flexible grid-based web layout that uses relative sizing.
c) Flexible images and media, through dynamic resize or CSS.

Media Queries
Now-a-days of CSS 2.1, our style sheets have enjoyed some measure of device awareness through CSS media types for both screen and print. If you have ever hear about a print style sheet, you are already familiar with the concept:

<link rel="stylesheet" type="text/css" href="style.css" media="screen" />
<link rel="stylesheet" type="text/css" href="printfriendly.css" media="print" />

Now, you can use CSS media queries to determine styles to specific ability, applying different styles based on the ability that match your requirement.

Flexible Grids
Flexible grids have been around since the starting point of the web, and were very popular at the starting. Only when people wanted to start have better control over the design and look of the web did table and fixed width layouts become popular. Here is using CSS for positioning and for layout margins, spacing and padding, and for implementing various Website layout types in a different way. Web Layouts and text sizes are typically expressed in pixels.

Here are five points that make up a flexible grid and how to use each one.

a) Flexible Type: The most common way of flexible type is to use pixels for giving width/height/margin/padding etc.

b) Flexible Containers: But most of us learn these formula is that not only will it work on type, but this works great for our DIVs that make up the layout of the website.

c) Flexible Margins: When setting flexible margin on an element, your context is the width of the element itself. The margin is based on the width of the element's containing element.

.widget-area ul {

    margin: 10px 0 0 25px;

}

d) Flexible Padding: When setting flexible padding on an element, your context is the width of the element itself. The padding is based on the width of the element's containing element.

.enews p {

    padding: 5px 10px 0;

}

e) Flexible Images: In this concept, text will reflow smoothly within our flexible containers. One can fulfil this by scaling down oversized images down to match the container width using the following CSS code:

img {

max-width: 100%;

}


Author Bio: Sandeep Verma, Web Developer at Onkar Infotech Pvt Ltd in Gurgaon. He has experience in SEO, PPC, SMO, and Web Designing etc. Now He launched his own firm Creative Desk is a professional and established website designing company in delhi that uses effective tools and techniques to increase your brand image, organic & high quality web traffic. You can follow him on Google+.

Advantages of Social Media Optimization

Social media optimization is generally optimizing your internet website and material to be as socially-shareable as possible. This aspect of optimization deals with enhancing your online brand through interactive communities - not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially. Social Media Optimization primarily focuses on driving quality free traffic from sources other than search engines, though boost search engine rankings is also an added benefit or by product of successful smo efforts.

Advantages of SMO
The best advantage of the social media optimization is that it imparts it higher visibility that straight add to the getting an expanding number of users to a business. The main advantage of social media optimization is cost-related. The majority of social media sites are free to access anywhere, create a profile and post information and videos. The social media optimization results in high brand value to a given website and for this reason making it popular among the prospective users.

a) Drive quality traffic to your website.
b) Make it easier for the people to share your article with their social media real friends and followers.
c) Build your brand loyalty.
d) Increased awareness of the company.
e) Helps to grow the conversion rate of your company.
f) Able to develop targeted marketing activities.
g) Enhancing ideas about their target markets.
h) Recognised of your product and services opportunities.
i) Makes your article viral which indirectly helps to boost website rank in search engine results.
j) It takes not much more time to promote your product and services.
k) Increase linkability.
l) Listen to users feedback or discussion on your product.
m) Use social media to make tagging easy and bookmark for future references.

The Social media optimization is also advantageous due to fact that it is low cost and has a very fast turn-around-times compared to other such means of promotion. The company business websites receives lot of traffic, once it increases on the social media pages due to SMO.

The Social Media Optimization is one method that targeted the right audiences and has high rate of efficiency. This also gets the website high pagerank on search engines results as well as the social networks have good connectivity with the search engines.


Author Bio: Sandeep Verma, Web Developer at Onkar Infotech Pvt Ltd in Gurgaon. He has experience in SEO, PPC, SMO, and Web Designing etc. Now He launched his own firm Creative Desk is a professional and established smo firm in delhi that uses effective tools and techniques to increase your brand image, organic & high quality web traffic. You can follow him on Google+.